Here's who I am,
and how I got here.
Short version: I started in graphic design, ended up in motion, then video, then everything around the video.
I didn't set out to work across this many things. It happened the way it usually happens — someone needed the next thing, and it turned out I could learn it.
Design led to motion. Motion led to video. Video led to being asked what to post and when, which led to content systems, which led to automation, which led to building tools. Each one made sense at the time. Looking back, they add up to something more useful than any of them on their own: I can see how the pieces connect.
How the work stacked up.
Graphic design
Layout, type, colour, hierarchy. The unglamorous fundamentals that decide whether something reads in two seconds or doesn't read at all.
Everything I do now still rests on that. A badly structured video fails for the same reason a badly structured poster does.
Motion graphics
Design that moves is a different discipline, and it taught me timing — the thing that separates motion that feels expensive from motion that feels busy.
Logo reveals, titles, 2D animation, explainers. It's also where I learned restraint, mostly by overdoing it first.
Video editing
This became the main thing. Short-form, long-form, promos, product videos, ads. Editing is where design, timing and storytelling all have to agree with each other at once.
It's also the work people can judge immediately, which keeps you honest.
Beyond the creative output
At some point clients stopped asking only for the asset. They started asking what to post, when, on which channel, and why the last one didn't perform.
So I started paying attention to the workflow around the content — planning, scheduling, publishing, analytics — rather than just the file at the end of it.
Teams, systems and tools
These days I also work with and manage teams of video editors, and build the workflows and automations that help a business move faster.
I've built a number of tools and systems myself — including this site — and that changed how I approach client work. Once you've built the thing, you stop guessing at what's possible and start knowing what it costs.
What I'm actually trying to do.
I don't only want to make something look good. I want to understand where a business is now, where it's trying to go, and work out what I can build or improve to help it get there.
That means I can meet a business wherever it happens to be. It might need:
Any of those is a fine place to start. Usually the first conversation is just working out which one it actually is.
See how each part works
Why the Batman thing?
I've always been a huge Batman fan.
Not for the cape. For what he represents.
- No superpowers.
- No magic.
- No shortcut.
Just discipline, resourcefulness, and the decision to turn pain into purpose. Good brands work the same way — the right tools, systems, strategy, and execution. Nobody gets handed the result.
That's what I bring into every project.
See what that looks like in practice